Branding Identity Design: Defending Dignity

Defending Dignity is a Tulsa-based Non-Profit on a mission to support women who are victims of human trafficking. By reaching out to those affected by exploitation they aim to facilitate healing and restoration.


“When the opportunity arises to help an organization that has such a positive message and promotes real change in the world, we’re proud to do what we can to help their success” said Chris Lo, Matcha Design Principal and Creative Director.

“For an NPO (Non-Profit Organization)” Lo continued, “a logo or new identity is of paramount importance. Each detail, including color choice, iconography, and tone must have an emotional relationship with the viewer that aligns with the tone of the organization”.

“Oh my goodness!!! We are just blown away with how you brought such validity to our organization!” says Andrea Graver, Director of Defending Dignity.

Learn more about this success story and the story behind the design.

About Matcha Design
Matcha Design is a full-service creative agency specializing in web designprintidentitybrandinginterface designvideo productionstill photography and motion design. With a passion for excellence and a multi-cultural background, our award-winning practices prove our philosophy; our clients aren’t numbers, they’re relationships. For more information, visit

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