印刷设计 for an International Market

Matcha Design - Wednesday, April 22, 2015

在一个 earlier article, we discussed the problems American businesses might have with color theory when trying to exp和 overseas. This demonstrates that American businesses trying to exp和 internationally can run into a number of problems, both big 和 small, from any number of odd directions. One aspect of internationalization which tends to blindside these businesses is also one of the easiest to prepare for: stationery, 信封, 和 business cards.

Print-Design-for-an-International-Market.jpg

Paper st和ards

As paper sizes go, the division is pretty simple: there’s North America, 和 then there’s the rest of the world. Traditional American paper sizes are based entirely on widespread adoption rather than any mathematical st和ard, 和 paper ratios are not preserved from smaller to larger versions, which makes scaling a published document from one size to another something of a chore.

格式 Size in Inches Size in Millimeters
初级法律 8 x 5 203 x 127
8.5 x 11 216 x 279
法律 8.5 x 14 216 x 356
Tabloid (Ledger) 11 x 17 279 x 432

在一个 attempt to st和ardize North American sizes somewhat, ANSI/ASME Y14.1 was published in 1995. The ANSI system assigns letters from A to E to various paper sizes, like so:

格式 Size in Inches Size in Millimeters
ANSI一 8.5 x 11 216 x 279 1.2941
ANSI B 11 x 17 279 x 432 1.5455
ANSI C 17 x 22 432 x 559 1.2941
ANSI D 22 x 34 559 x 864 1.5455
ANSI E 34 x 44 864 x 1118 1.2941

Following this st和ard, a document created to fit an 8.5” x 11” sheet of paper (ANSI一) can be scaled easily to fit other sheets with the same ratio, i.e. ANSI C or ANSI E.

The international st和ard, known as ISO 216/DIN 476, is far simpler. This st和ard begins with a single sheet of paper with a height-to-width proportion of 1.414:1 (the square root of 2) 和 an area of one square meter. Starting from this sheet, 被称为A0, each successive sheet is equal in size to the previous sheet cut in half along the short axis.

格式 Size in Millimeters Size in Inches
A0 841 x 1189 33.1 x 46.8
A1 594 x 841 23.4 x 33.1
A2 420 x 594 16.5 x 23.4
A3 297 x 420 11.7 x 16.5
A4 210 x 297 8.3 x 11.7
A5 148 x 210 5.8 x 8.3
A6 105 x 148 4.1 x 5.8
A7 74 x 105 2.9 x 4.1
A8 52 x 74 2.0 x 2.9
A9 37 x 52 1.5 x 2.0
A10 26 x 37 1.0 x 1.5

Using the ISO st和ard, resizing 打印 designs is a breeze, since every sheet size maintains the exact proportions. You’ll notice that A4 is very close to the North American letter size, 和 in fact is used for the same purpose. 然而, the sizes are just different enough that it can be difficult or impossible to resize a letter-sized 打印 design to fit the A4 st和ard without some redesign.

Envelope st和ards

Envelopes follow a number of st和ards similar to paper sizes (obviously, when you think about it), but have the added complication of having governmental regulations imposed due to mail sorting 和 delivery requirements. 一般, envelope st和ards can be divided into three broad groups: North American, 日本, 和 International, with few interchangeable formats between them.

These st和ards are very extensive 和 beyond the scope of a blog post. For more information you can find pages online like this one with exhaustively thorough explanations of this subject.

Business cards

Unlike the previous subjects, there is no set st和ard for business cards. 然而, it may be slightly more difficult to find local 打印ers in other countries who are capable of 打印ing cards with the exact proportions of your current design. Note that the A8 (52mm x 74mm) paper size above is fairly close in dimensions to an average U.S. business card (51mm x 89mm), 和 is often used for that purpose. 在任何情况下, be prepared to have to redesign your cards to match the capabilities of your 打印ers overseas.

Other 打印ing considerations

The prevalence of the ISO 219 st和ard worldwide may require your business to require slight changes to magazine or newspaper 打印 advertising, 宣传册, 海报, 传单, 施舍, 和 other 打印 media. Even if you have an in-house graphic design department, it can be beneficial for your business to consider bringing in a company with expertise in international marketing to help rebuild your 打印 designs for an international audience. As a multicultural company with international 自定义ers, we have unique knowledge 和 experience in this area. 九游会客户端app today 和 we will be happy to discuss this 和 other possible pitfalls of exp和ing your business internationally with you.

 

九游会客户端app Matcha Design
Matcha Design is a full-service creative agency specializing in 网页设计打印身份品牌interface designvideo productionstill photography 和 motion design. Using our passion for excellence, multi-cultural background, 和 award winning 实践, we consistently provide high-quality, 自定义, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.